Interpersonal Skills

These affect your dealings with people. Skills include coaching, counseling, motivating, and empowering. It is the ability to communicate your intent effectively, without impatience or anger. If you want your subordinates to be calm and rational under pressure, you must set the tone.

Conceptual Skills

These enable you to envision business-building strategies. Such skills require sound judgment, as well as the ability to think creatively, reason logically, and act ethically. It also means sensitivity to the group’s shared set of beliefs, values, and assumptions about what is important.

Technical Skills

These are job-related skills you must possess to accomplish all your assigned tasks and functions. Included here is a wide-ranging awareness consisting of (1) respect for the diverse backgrounds of your personnel, (2) responsiveness to the varied cultures of your markets, (3) sensitivity to the customs and traditions of the intermediaries and customers with whom you interact, and (4) insights into the technical skills and technology practices of your competitors.

Tactical Skills

These apply to solving tactical problems, which include handling localized situations concerning the deployment of resources. Tactical skills combine with the above interpersonal, conceptual, and technical skills to achieve objectives.

In the next chapter we get into the details of joining your leadership capabilities to creating a morale advantage.

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