For you to find personal answers to the above questions, and to internalize the contrasting management styles of Home Depot, you will find it highly useful to first familiarize yourself (or get reacquainted) with the gurus of motivational behavior, namely, Frederick Herzberg, Douglas McGregor, Abraham Maslow, and William Ouchi. They spawned motivational theories in the twentieth century that are still valid today, some of which parallel Clausewitz’s viewpoint that achieving “moral equilibrium ... overpowers everything by its irresistible force.” Using these ideas to elevate the morale of your people will likely have a positive impact on implementing your business plans.

Herzberg's Motivation-Hygiene Theory

The most important element of Herzberg’s theory is that the main motivating factors are embedded in the satisfaction gained from the job itself. He reasoned that to motivate an individual, a job must be challenging, with sufficient scope for enrichment and interest. Motivators—often called satisfiers—are directly concerned with the satisfactions gained from a job.

In contrast, a lack of motivators leads to over-concentration on what Herzberg called hygiene factors—or dissatisfiers—which form the basis for complaints. Table 7.1 presents the top six factors causing dissatisfaction and satisfaction.

Pay heed to nourishing the troops; do not unnecessarily fatigue them.

Unite them in spirit; conserve their strength. Make unfathomable plans.

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