Menu
Home
Log in / Register
 
Home arrow Business & Finance arrow Handbook of Business Communication
Source

Conclusion

This contribution has shown that the importance of language for websites is not limited to the texts they present. It also plays a decisive role in usability since - usually in concert with visual elements - it orients and guides users by labelling links. In linguistic terms, this means that investigating a site of any complexity involves the construction, from the links followed, of an individual, ad hoc text. Good linguistic labelling of the potential paths will enable for the user a coherent text experience spanning the various hypertext levels.

Site construction has now achieved a certain maturity. Typical patterns have emerged, the conventions of which have enhanced the ease of information transfer and communication in general. A degree of order has been brought to the boundless variety of possible hyperlinkages, and means have been established of efficiently combining text with images, as well as audio and video elements.

Alongside the usual mix of code types (text, image, etc.) and functions (viewing, completing tasks/processes, interacting, etc.), the most important prospect for company websites is likely to be the establishment of a new constellation. This will involve electronic communication scenarios stemming from Web 2.0, the “read-write web”, as opposed to the “read-only web” (Jones and Hafner 2012: 42), such as social networks, (micro)blogging, participative activities and so on. Revolutions in hardware (e.g., 3D touchscreens) and software (e.g., “native apps”, which may replace websites in certain cases) will entail fresh challenges. More specialists will be needed to work in a multitude of related areas, with more and more company departments encouraged to make contributions that will feed in directly to sites. Given the resultant management and co-ordination requirements, large companies’ websites (and other associated channels of electronic communication) will become major enterprises within enterprises.

 
Source
Found a mistake? Please highlight the word and press Shift + Enter  
< Prev   CONTENTS   Next >
 
Subjects
Accounting
Business & Finance
Communication
Computer Science
Economics
Education
Engineering
Environment
Geography
Health
History
Language & Literature
Law
Management
Marketing
Mathematics
Political science
Philosophy
Psychology
Religion
Sociology
Travel