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Conclusion

The present chapter has made it clear that tropes play an important role in the language of economics and business. Not surprisingly, metaphor has turned out to be the true master trope in this area. Metaphor stands out not only because of its high frequency, but also because of the important role it is believed to play in developing hypotheses and theories in the fields of economics and business administration. Since these two fields have so far had few areas of contact with linguistics, it seemed advisable - despite the more restrictive subtitle of this handbook - to take into account the abundant literature on metaphor produced by scholars from them.

As is apparent from the discussion, these view metaphor differently from linguists, but there is also much common ground which, in the future, should lead to productive cooperation across disciplinary borders. Of the other tropes treated in this chapter, metonymy has a comparatively low profile in comparison with metaphor, while euphemism is the least tangible, since the euphemistic nature of a word or utterance can only be determined by taking into account a range of contextual factors. Nevertheless, even though our experience tells us that it is of paramount importance in many areas of economics and business, large-scale systematic analyses of the use of euphemism are still largely lacking.

 
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