About the Author

Jack Berkovi is an international marketing and business development specialist with most recent experience in professional services. Armed with a BSc (Hons) degree in Mechanical Engineering from City University, London, he soon became proficient in the identification and solution of business problems. Following management and marketing roles with US multinationals Procter & Gamble and 3M, he joined global industrial consumables Norton Company. He led a Customer service team before moving into product management with key account management of British Steel, Ford and Unipart. His international career took him to Luxembourg in 1982, reporting as Business Manager to a Norton VP for developing global and European industrial consumables businesses. In 1985 he completed a Business Study Program in Japan, representing Luxembourg and Norton. He returned to the UK to join Time/system, a time management company of International Thompson, where he became Managing Director. His key Clients included Airbus Industrie, BP International, Guinness, Hitachi and Standard Chartered Bank.

Following his natural curiosity and passion for helping Clients, in 1988 Jack moved into marketing consultancy as Operations Director with Marketing Improvements Group, London. During this period, he completed an MA in European Marketing Management at Brunei University; his dissertation focused on marketing of UK-based professional services in France. This led to him being engaged by accountants, chartered surveyors and lawyers to improve their business processes. Among many assignments, he conducted marketing strategy, key account management and development programmes for Clients in

Australia, Europe and the USA. These included: Australian National Industries, Balfour Beatty, BOC, De La Rue, Foseco, Henkel, Hewlett Packard, Jones Lang LaSalle, Kimberly-Clark, the Patent Office, PricewaterhouseCoopers, Savills, Strutt & Parker, Tarmac, Titmuss Sainer Dechert and United Business Media.

MIG joined accountants RSM Robson Rhodes in 1999, where Jack became Head of Marketing for their technology, media and telecommunications sector; he then managed their corporate campaigns and business development. He led a major survey into corporate fraud, endorsed by the UK Home Office, and developed a diagnostic tool PCRIME to enable companies to evaluate their preparedness to combat fraud. This work was endorsed by UNCITRAL, a branch of the United Nations at a time when he acted as marketing adviser to the UK's North East Fraud Forum. Another initiative led RSM Robson Rhodes to be awarded Auditor of the Year for two consecutive years. After its merger with business advisers Grant Thornton UK in 2007, Jack was appointed Senior Manager, Corporate Campaigns, following which the firm achieved Auditor of the Year for two successive years. He then became Head of Brand and Client Care. During his stewardship, levels of Client satisfaction and unprompted brand recognition both increased.

Jack is married with two children, six grandchildren and lives in London. In 1979 he joined the Chartered Institute of Marketing; in 2008 he became a Freeman of the City of London, having joined the Marketers livery company. His wide range of interests include: bridge, charity fundraising, chess, reading and theatre. He is also a games inventor and modern jazz pianist.

Jack is now engaged in marketing and business development consultancy and is Director of a recruitment company. He also acts as Relationship Manager for the international Managing Partners' and Professional Marketing Forums, which assisted with the Client Care Survey featured in this book.

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