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Home arrow Psychology arrow The Palgrave Handbook of Critical Social Psychology
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Conclusion

As we hope we have captured, innovation offers exciting new horizons and opportunities to do qualitative research in not only familiar-but-new but also radically unfamiliar ways. We end, however, on a note of caution—or perhaps cautious optimism. We need to remember to think deeply about the theoretical (and other) bases of our research, and indeed the purpose of what we’re doing, to ensure coherence and fitness for purpose. This requires us to engage in thorough methodological and disciplinary reflexivity, so that we don’t just end up throwing innovative shapes at a methodological disco, because innovation is assumed to be inherently good, but instead work to grow a richer, more diverse, more socially inclusive and, crucially, critical social psychology.

Summary

  • • Innovation in qualitative researching extends our research scope with multiple potentialities. We have considered some of these in more depth.
  • • Online research offers new possibilities for using traditional qualitative techniques with different modes of data collection and increased inclusivity.
  • • Multi-modal developments around the incorporation of visuospatial elements into interviews and focus groups create opportunities for deeper, located—and hence potentially new—forms of knowledge, with increased engagement (and control) by participants over their stories and the telling of those.
  • • SC likewise offers us quite different data from many self-report techniques, requiring us to think carefully about what we understand our data to give us access to.
  • • Finally, adapting survey methods for qualitative research allows us to access breadth and a ‘wide-angle’ view of topics of interest.
 
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