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Seminar Discussion Topics

Discussion topics for graduate- or professional-level seminars:

  • ? What experience have seminar participants had in situations where a company was being attacked using social media warfare strategies? How did the company react?
  • ? What experience have seminar participants had in situations where they were being attacked using social media warfare strategies? How did they react?
  • ? What experience have seminar participants had in companies that monitor social media content that is critical of the company, reveals proprietary information, or threatens company employees or facilities? How was monitoring managed?

Seminar Group Project

Divide participants into multiple groups with each group taking 10—15 minutes to develop a strategy to deal with unprovoked social media warfare attacks on a company. Meet as a class and discuss the various methods the groups developed to deal with unprovoked social media warfare attacks on a company.

References

  • 1. U.S. Department ofState. 2012. UN guiding principles on business and human rights. Accessed August 28, 2016. https://www.dhs.gov/critical-infrastructure-sectors.
  • 2. U.S. Environmental Protection Agency. Learn about environmental management systems. Accessed August 28, 2016. https://www.epa.gov/ems/ learn-about-environmental-management-systems#ISO-14001.
  • 3. U.S. National Archives and Records Administration. Federal Register. Accessed August 28, 2016. https://www.federalregister.gov/agencies.
  • 4. U.S. Library of Congress. Corporate social responsibility. Accessed August 28, 2016. https://www.loc.gov/rr/business/green/corporate.html.
  • 5. U.S. Department of State. 2013. Corporate social responsibility and the U.S. Department of State. Accessed August 28, 2016. http://iipdigital.usembassy.gov/st/ english/pamphlet/2013/07/20130711278465.html#axzz4IkWRLvG2.
  • 6. Rich, Jessica. 2015. FTC year in review: Advertising and privacy in the age of influences, smartcars, and Fitbits. Accessed August 29, 2016. https://www.ftc.gov/public-state- ments/2016/06/ftc-year-review-advertising-privacy-age-influencers-smartcars-fitbits.
  • 7. U.S. Federal Trade Commission. 2016. FTC approves final

order prohibiting Machinima, Inc. from misrepresenting that paid endorsers in influencer campaigns are independent reviewers. Press Release. Accessed August 30, 2016. https://www.ftc.gov/news-events/press-releases/ 2016/03/ ftc-approves-final-order-prohibiting-machinima-inc.

  • 8. U.S. Federal Trade Commission. 2016. Warner Bros. settles FTC charges it failed to adequately disclose it paid online influencers to post gameplay videos. Press Release. Accessed August 30, 2016, from https://www.ftc.gov/news-events/press- releases/2016/07/warner-bros-settles-ftc-charges-it-failed-adequately-disclose-it.
  • 9. U.S. Federal Trade Commission. 2016. Lord & Taylor settles FTC charges it deceived consumers through paid article in an online fashion magazine and paid Instagram posts by 50 ‘fashion influencers.’ Press Release. Accessed August 30, 2016, from https://www.ftc.gov/news-events/press-releases/2016/03/ lord-taylor-settles-ftc-charges-it-deceived-consumers-through.
  • 10. U.S. Federal Trade Commission. 1999. California mining company settles FTC

charges that it defrauded investors through Internet pitch. Press Release. Accessed August 30, 2016. https://www.ftc.gov/news-events/press-releases/1999/11/

california-mining-company-settles-ftc-charges-it-defrauded.

  • 11. U.S. Federal Trade Commission. 2016. FTC, multiple law enforcement partners announce crackdown on deception, fraud in auto sales, financing and leasing. Press Release. Accessed August 30, 2016. https://www.ftc.gov/news-events/ press-releases/2003/05/ftc-and-states-unite-fight-fundraising-fraud.
  • 12. Small, Bridget. 2013. Fraud harms 25.6 million people: Anyone you know? Business (blog). Accessed August 30, 2016. https://www.ftc.gov/news-events/blogs/ business-blog/2013/04/fraud-harms-256-million-people-anyone-you-know.
  • 13. U.S. Federal Trade Commission. 2016. FTC charges that 1-800-CONTACTS harms competition in online search advertising auctions and restricts truthful advertising to consumers. FTC International Monthly. Accessed 30, 2016. https://www. ftc.gov/policy/international/ftc-international-monthly/august-2016.
  • 14. U.S. Federal Trade Commission. 2016. FTC International Monthly. Accessed August 30, 2016. https://www.ftc.gov/policy/international/ftc-international-monthly/january-2016.
  • 15. U.S. Securities and Exchange Commission. Investor publications Internet: Fraud. Accessed August 30, 2016. http://www.sec.gov/investor/pubs/cyberfraud.htm.
  • 16. U.S. Federal Trade Commission. Native advertising: A guide for businesses. Accessed

August 30, 2016. https://www.ftc.gov/tips-advice/business-center/guidance/

native-advertising-guide-businesses.

17. U.S. Department of the Interior. 2015. Social media policy. Accessed September 1, 2016. https://www.doi.gov/notices/Social-Media-Policy.

 
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