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Agenda for Action

Most of the time, celebrities use social media to promote positive narratives and support causes that are in the public interest. Sometimes, however, celebrities communicate negative narratives and providing an undesirable role model for social behavior. Action steps should include, but not be limited to, the following areas:

  • ? Establish and support research efforts addressing negative messaging by celebrities in social media.
  • ? Support more efforts to generate alternative and counter messaging against negative messages generated by celebrities, including those of violence, drug abuse, and alcohol abuse.
  • ? Celebrities should carefully examine the products they are endorsing or promoting regarding their negative impact on health and social behavior.
  • ? Celebrities should publicly stand up against negative messaging in social media by other celebrities as well as the businesses that sponsor celebrity endorsements that promote negative social behavior.

Key Terms

Citizen diplomacy is what is performed by non-professional diplomats to promote specific cultural or political agendas on behalf of their country.

Culinary diplomacy is the process of using culinary celebrities and a culinary context and agenda to promote improved relations and cultural exchanges between nations.

Positive message promotional activities are those that promote positive social behavior and counter negative messaging.

Sports diplomacy is the process of using sport celebrities and a sport context and agenda to promote improved relations and cultural exchanges between nations.

 
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