The quality of any survey data is heavily influenced by the attitude of the respondents to the questions they are being asked. Although the evidence is overwhelming that measures of subjective well-being are not regarded as particularly challenging or awkward by respondents (particularly when compared to questions on some other commonly-asked topics, such as income), better-quality information is likely to result if interviewers understand what information is being collected and how it will be used, and they are able to communicate this clearly to respondents. This enables interviewers to answer queries from respondents on why the information is important or on what concept the question is trying to elicit from them.
The guidelines for interviewers contained in this module are not intended as a substitute for the more extensive notes and/or training that would normally be provided to interviewers in the process of preparing to conduct a household survey. However, they do provide a basis from which users of the module can develop their own more substantive guidelines.