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Digital Transformation in the Cultural and Creative Industries

Digital Transformation in the Cultural and Creative Sectors Introduction The disruptive power of digital transformation The impact of digital transformation on the arts Purpose and objectives of the book Conclusion and introduction to the chapters References I: Museums The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience Exhibition Introduction Consumption experience, immersion, and escape The influence of immersive technologies on the museum experience Immersive exhibitions Degree of connection with the original site Level and nature of integration between the physical and digital aspects The case of Modigliani Art Experience Research context and methodology Results Enjoyment and frustration Space and time fluidification Holistic storytelling about the artist The power of music Voices, words, images for comprehension and self-reflection Questionable role of physical space Misalignment of expectations Discussion and managerial implications Conclusion References From the Artwork to the Museum: Gamification as an Instrument of Art Introduction Theoretical background Gamification of art and culture Game as an artistic tool: the art perspective Are video games an art form?Edutainment Applications and social networks for museums Video games and museums Conclusion Notes References Museums and the Digital Revolution: Gaming as an Audience Development Tool The MANN experience Expected objectives and results achieved Sentiment analysis Conclusion References The Changing Face of Museum Tour Guides: How to Raise Audience Interest and Engagement through Digital Technology Introduction From information systems (IS) to information and communications technology (ICT)Technology, organization, and human resources Technological innovations in museum Organizational innovations in museums The acceptance of technology The role of the tour guide in the acceptance of technology by the museums’ visitors Technology-oriented training courses Bottom-up strategies implementation Conclusions References II: Cultural Heritage Are investments in the digital transformation of cultural heritage effective? A program evaluation approach Introduction and literature review Data and method Results Discussion and conclusion Note References Crowdsourcing the Digital Transformation of Heritage Introduction Crowdsourcing background Complexity level of the tasks Aggregate and filtered content Management of the crowd Crowdsourcing and digital heritage Crowdfunding projects Idea generation projects Aggregated input projects Open collaboration projects Conclusion and managerial implications References III: Creative Industries Digital Music (R)evolution: Disruption through Digital Transformation in the Music Industry Introduction At a disadvantage with newness: incumbents’ reactions to new technology Appetite for self-destruction or rational choice? The bumpy ride of the early and middle eras of digital music Strategic explanations Economic explanations Organizational explanations Digital and music: an organizational synthesis Conclusions Lessons learned: learning and unlearning The challenges ahead: digital transformation, or holding on to implementation Notes References Digital Participation and Audience Enlargement in Classical and Popular Music in Spain Introduction Digital participation and audience engagement The dataset Relative share of live music audiences Motives to live participation Barriers to live participation Overcoming live-attendance barriers through digital consumption Methodology Estimation results Classical music Popular music Discussion and conclusions References Has digital transformation impacted gender imbalance in Italian cinema? A data analysis of creative clusters 2004-2016 Introduction Research questions and methods The favorite? Women in the Italian creative scene Women and creative networks “Women’s” and “men’s” creative clusters Conclusions Notes References Heritage, Luxury Fashion Brands and Digital Storytelling: A Content Analysis on the Web Communication of the Top 30 Luxury Fashion Holdings Introduction Luxury brand heritage: towards a definition Objectives and methodology of the study Data collection Analysis of the corpus Analysis of the content and discussion of the findings Brand heritage as a fascinating world The pioneering vision of the luxury brand Product features Heritage: a timeless story The roots of the brand Conclusion and managerial implications References IV: Digital Tools for the Arts Cultural Heritage on Social Media: The Case of the National Museum of Science and Technology Leonardo Da Vinci in Milan Introduction Digitization and social media in the arts A case study: the National Museum of Science and Technology Leonardo da Vinci in Milan Research question and methodology Overview of the case study Target description The museum digital strategy Engagement on social media Discussion of findings and conclusion References Digital Workers, Well-Being and Networking: The Case of Transformational Festivals and the Importance of Co-Creation Introduction Literature review Defining digital worker Transformational festivals Subjective well-being Networking Method Study setting Approach Participant profiles Findings Well-being Physical well-being Emotional well-being Networking Discussion and conclusion References The Impact of Digital Transformation on Fundraising for the Arts Introduction Trends in online fundraising for the arts How to use new technologies to cultivate donors in the arts The use of crowdfunding to attract new arts patrons Technological resources for improved management of the fundraising unit Conclusion Note References Afterword

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Digital Transformation in the Cultural and Creative Sectors